Branding

10 Things All Freelancers Should Be Doing

freddie-marriage-vSchPA-YA_A-unsplash.jpg

The life of a freelancer can be unpredictable — and let’s be honest: that’s why we love it! — but  sometimes that can lead to overwhelm, disorganization, and chaos. To combat those feelings, we suggest implementing systems into your life and work that incentivize consistency, reduce stress, and eliminate the obstacles that stand in the way of getting things done. We’ve compiled a list of ten practices that will position you for greater success in your life as a creative professional. Stay savvy!

1. Keep your digital presence up to snuff: Most of your fans, potential clients, and community will first engage with you online, so it’s important that you treat your online presence as a living thing. Websites and social media profiles require long-term care and maintenance — and the same goes for any place that you exist on the internet! Stay up to date, Ponyboy.

2. Stay on top of your budget: Even if it’s as simple as a spreadsheet in Numbers or Excel, tracking your income and expenses in real time will give you a clear and consistent picture of how much work you have or need — and it’ll make tax time a breeze! Bottom line: you’ve got to keep an eye on your bottom line.

3. Learn how to overcome rejection: We know it’s kind of a bummer to talk about, but the more you can get comfortable with rejection as an undeniable presence in your life as an artist, the quicker you’ll be able to move through those feelings. Remember: for any opportunity you don’t get, there are 100 reasons as to why. The odds would say it isn’t personal. 

4. Always have a contract: It’s always best when everyone’s looking at the same map. Cover your bases and hold all parties accountable by outlining the nature of your work, performance, or relationship in written form. Include the scope of work, costs, and timeline. Google is chock full of sample contracts and agreements if you need a template to get you started!

5. Know your competition: Your goal is to be so singular in who you are, what you do, and what you offer that you stand apart from all of your competition. In the arts, of course, there is a lot of competition. If you can articulate what makes you the expert in your niche and communicate that wherever your brand  lives, folks will take notice.

pexels-photo(1).jpg

6. Use the right tools: Do the things you use everyday actually serve you? Think of the supplies, equipment, and software you use to conduct the business of your art as items in your toolbox. Everyone’s needs are different, but if you hone your collection over time (trial and error), you’ll have a mastery of each tool and greater efficiency in your overall operation.

7. Save and back up your work: In the cloud. On an external hard drive. Whatever your preference, do it often. Don’t learn this lesson the hard way!

8. Stay in the know: Just like your digital presence, your base industry knowledge should be approached (and cared for) like a living, evolving thing. Read books and trade publications, download podcasts that speak to your field, and attend workshops and classes. Staying viable and relevant relies on an ongoing understanding of the landscape in which you operate.

9. Balance work and life: Easier said than done, but boundaries help! Boundaries may take the form of a regular schedule, but if that doesn’t work for you and your business, at least try unplugging for a few hours each day. We think you’ll be surprised about what that can do for your mental acuity.

10. Keep the hustle alive: Some days bring three new opportunities and several hours of deep productivity. On other days, responding to a few emails is an accomplishment. Take pride in your forward momentum and forgive yourself for any setbacks. Do what you can to stay engaged, inspired, and hungry. Don’t get comfortable. Get after it.

Still feeling overwhelmed? Need a hand? Schedule a call.

And A Happy New Year

reflections.jpg

On this, the last day of 2019, we are taking stock of the things that made our year incredible. We are grateful to the artists, institutions, and supporters without whom Open Sky Artists could not exist, and we look forward to another year of making life easier for creative professionals in the performing arts. 

Without further adieu, here are our 2019 highlights, from January to December:

January

Our client Justin Guarini traveled to Bozeman, Montana for his first RIVER at the home-base of our CEO and Founder, Lori Rosolowsky. Justin conducted a series of master classes for young actors and performed in a fundraiser for institutional partner Verge Theater’s production of Fun Home.

February

David Canfield of Fanfare Archive reviewed our client Clipper Erickson’s latest release, Tableau, Tempest & Tango: “A superior recording, worthy to stand alongside the best… Just about the most ferocious-sounding “Baba-Yaga” on recording, and the most resplendent ‘Great Gate’ imaginable. One of the finest pianists of his generation in interesting repertory that shows off his considerable skill and artistry as a consummate musician.”

March

We completely overhauled three websites for our artists and reached out to over five hundred venues and presenting institutions on behalf of our clients.

April

We helped our client Justin Guarini launch a musical theatre coaching business, release his first book, and elevate his digital presence.

May

Alex Levin Music (the collective representing our clients the Alex Levin Trio, The Ladybugs, and others) became a preferred music vendor at the James A. Michener Art Museum in Doylestown, Pennsylvania, the Awbury Arboretum in Germantown, Pennsylvania, Cairnwood Estate in Bryn Athyn, Pennsylvania, and The Picnic House in Brooklyn, New York’s iconic Prospect Park.

June

We helped our client Justin Guarini launch the Audition Secrets podcast, a series of conversations with theatremakers about the choices and challenges that have shaped their careers. We produced the first fifteen episodes which included interviews with Patti LuPone, Laura Osnes, Laura Bell Bundy, Michael Cerveris, and Sierra Boggess.

July

Our client, instrumentalist and educator Clark Chaffee, brought his award-winning techniques for rhythmic notation and key shapes to Bozeman, Montana for his first RIVER, offering four multi-generational workshops to musicians of all skill levels.

August

Fresh off of two assistant choreography gigs at American Conservatory Theater (ACT) and Stanford University, Open Sky Artists welcomed our first ever choreographer client, Meredith Joelle Charlson.

September

Broadway veteran Jeff McCarthy traveled to Bozeman, Montana for a RIVER at Rhapsody-in-View, the home of our CEO and Founder, Lori Rosolowsky.

October

Our client, pianist Clipper Erickson, realized a career-long dream to perform the works of composer R. Nathaniel Dett on what would have been his 137th birthday. The concert’s form reflected those that Dett used to host — a collaboration of choral voice, solo voice, and piano.

November

We attended The Producer’s Perspective Super Conference in New York City, a theatre-centric weekend of panels and networking that was hosted by Tony Award-winning Broadway producer Ken Davenport. The Open Sky Artists team presented a talk on marketing and made countless meaningful connections.

December

We launched an online newsletter that highlights opportunities for artists and brings a bit of joy to your inbox each week. Sign up for this short-and-sweet weekly email here.

What a year! We can’t wait for the next one.

Designs You Probably Need: An A-to-Z Guide

atoz.jpg

The air is growing cooler, the shops are getting busier, and although the seasonal music started the day after Halloween, the December holidays are officially upon us! At Open Sky Artists, we love any time of year that brings us closer to the people we love and offers us a chance to demonstrate our appreciation to them.

Gift giving is joyful, but the hustle and bustle can be overwhelming (to say the least). If you’re hoping to avoid the mobbed malls and traffic-filled Targets but want to go a step further than a generic gift from Amazon, look no further! We’ve put together an A-to-Z list of designs that you probably need ⁠— all of which we can execute. While the gift of design is both thoughtful and practical for the creatives in your life, it is also the perfect present to give yourself this holiday season! We bet you deserve it.

  • Apparel

  • Business cards

  • Catalogs

  • Direct mail

  • Email marketing campaigns

  • Flyers

  • Greeting cards

  • Holiday cards

  • Infographics

  • Jackets

  • Key chains

  • Logos

  • Merchandise

  • Newsletters

  • Office supplies

  • Posters

  • Quintessential designs

  • Resumes

  • Social media

  • Trade show displays

  • User interfaces

  • Vehicle decals

  • Websites

  • X-cellent designs

  • Yard signs

  • Zines

Give the gift of Open Sky Artists today.

Absolute Essentials for Marketing Anything

ABSOLUTEESSENTIALS.jpg

Brand

Marketing anything can sap your energy and be an exercise in frustration and ego deflation. Focus on what’s important; that starts with a brand. A brand is much more than a name and logo. A good brand communicates a clear message about who you are, what you stand for, and how you stand out.

The more consistent your messaging is, the more consistent your branding is — whether that’s words, aesthetics, offerings, or perspective. Your brand should build awareness and develop trust and loyalty with the people you want to engage with. “Know, Like and Trust,” as they say.

Mission

Your mission is the objective of the marketing efforts. Be as precise as possible with your goals. Make sure they’re measurable: how will you determine success? Ask yourself: are you set up to make your goal happen? Is it doable in your timeline? Time-Specificity is crucial. Tasks without due dates don’t get done.

Audience

You’ve got to figure out who your audience is. Maybe it’s the literary manager at the theatre you’re submitting your script to, or the casting personnel at the opera company you’re auditioning for, or the patrons sitting in your crowded venue waiting for the curtain to rise.

It’s about making them the hero. Not you! Your audience has a problem. Be the solution (the collaborator they need, the event they should attend).

Context

You’re not telling your story in a vacuum, so you need to assess the context to see what’s working for you and what’s working against you. What are the risks? These are factors external to your efforts — and beyond your control — that impact your success. Don’t be in denial, plan accordingly! What external factors are potential sources of growth for you? Where can you honestly improve, and what can you delegate to others? What do you do well? What are you an expert at?

Strategy

What are your channels? Figure out what makes sense for you and your goals. Is it just social media? Is it a comprehensive strategy of digital, print, and on-the-ground efforts? Leave room for trial and error and testing, and give yourself enough time for these channels to pay off and reach critical mass.

What’s your budget? That’s another blog for another day, but simply put, you need a marketing budget if you want anyone to pay attention to what you’re doing.

Evaluation

It’s important to know how to measure your results. Do you want butts in seats? Then you should look at click-thru rates on your marketing pieces and ticket sales. If you're hoping to grow brand awareness or subscribers, then measure website visits, downloads, and email open rates. The results that matter must align directly with your mission. Pay attention and revise your strategy. 

Story

Our attention spans have evolved, but we pay attention as long as the content is compelling enough to overcome all the constant stimuli. In Death of a Salesman, Linda Loman says at her husband Willy’s grave, “Attention must be paid.” How did Arthur Miller get us to pay attention? What makes his content so compelling? It’s story. Great story. Lead with that.

finalslide.jpg