There’s an obvious problem when it comes to marketing. Tons of people want what you want, do what you do, and maybe even have more resources to do it. In other words, there is competition for our attention.
Remember the report from a few years ago stating that human attention spans are now shorter than those of goldfish? The media snacked on that for awhile, before it was busted as just a tasty soundbite.
But the crumb of truth is that rather than getting shorter, our attention spans have evolved, and that we do pay attention, as long as the content is compelling enough to overcome the constant stimuli. In one of the greatest lines of all time from one of the greatest plays of all time, Linda Loman says at Willy’s grave, “Attention must be paid.”
How did Arthur Miller get us to pay attention? What makes his content so compelling? Of course, you know! It’s story. Great story.
But how do you cut through all the noise to tell your story? Simply put, you need a plan.
One of the best plans ever came from the pen of E.B. White. Remember Wilbur and Charlotte? Fortunately, Wilbur shared his pigpen with the world’s best arachnid marketing expert. When Wilbur learned that he would be slaughtered once he got fat enough, Charlotte helped him develop a plan.
Charlotte knew she needed to get people to pay attention, and her cobweaving of extraordinary adjectives was her plan to get that done. She got the whole menagerie to cooperate so she could call attention to this special pig. Charlotte’s fine webmanship saved Wilbur’s life. Now that was a terrific plan.
But, unless you happen to have a very talented and compassionate spider in your life, you need to know how to market yourself in the digital age. If you recall, Charlotte’s web was her last opus, and she died shortly after weaving it. Even if your marketing plan doesn’t literally kill you, it surely saps your energy and can be an exercise in frustration and ego deflation. So you’ve gotta focus on what’s important. And it all begins with your brand and digital presence. Lucky for you, we’ve got a free guide on 5 Essentials for a Strong Brand and Dynamic Digital Presence. You can download that over on our homepage. Happy planning!